Is your website projecting the right image of you? Is it impressive? Is it generous? Does it truly show how trustworthy and competent you are as a therapist or coach?
Chances are, if you haven’t updated your website in the last year – the answers to these questions are no.
Or perhaps you don’t have a website at all. Maybe it’s one of those things you keep meaning to get around to…eventually. But you just can’t find the time, or when you do start to look at site options, you quickly feel overwhelmed and shove building a website to the back burner again. But it bugs you, nagging at the back of your mind.
If either of these are true for you – if you have an outdated site or if you don’t have a site at all – we can help you.
We’re Beth Hayden and Tamara Suttle, M.Ed., LPC, and we work with therapists and coaches to help them market themselves online. We noticed a few years ago that therapists need help with online marketing – and it turns out, they need a very specific kind of help. They need experts who can spell out some options without talking down to them. They need trainers who can break technical concepts down into accessible pieces. They need help that actually helps.
That help is here!
We’re offering a brand-new course just for therapists and coaches, and it’s called, “WOW on the Web – Building a Container of Trust and Credibility Online.” It’s all about building the most critical part of your online marketing strategy – your website. In this course, we’re break through your confusion and overwhelm and help you get on the path to having an awesome website that truly represents you.
Here’s how the course will work:
We will do four one-hour webinars during the month of July, each one on a different topic about building a great website that will help you draw in your ideal clients. If you can’t make a class, that’s okay! We’ll give you a recording of each webinar so that you can listen to it whenever you like. For each class, you’ll get handouts, worksheets or video tutorials that supplement that topic.
Week One: Finding Your Ideal Client – Tuesday, July 5th – 11:00 AM Mountain time
We’ll walk you through the process of identifying your ideal client and then USING that ideal client description to help you create the perfect content for your website. After this session, you will:
- Discover that your marketing materials will be a breeze to create – you know exactly who you are writing for, so you message is clear and easy to write about
- Save time and money by weeding out the clients you don’t want to work with. In fact, your website ALONE will weed out non-ideal clients for you so you get a steady stream of your ideal clients!
- Be laser-focused when making decisions about marketing and networking
- Communicate directly with your clients – they will know that you understand them and “get” what they are going through – and they will begin to trust you before they even pick up the phone to call you
Week Two: Creating the Container – Using WordPress to Build Your Website – Tuesday, July 12th – 11:00 AM Mountain time
Learn what you need to do to create your website using the world’s most powerful content management tool. This webinar will be supplemented by over three hours of supplemental video tutorials. After this session, you will be able to:
- Save time and money by being able to update your website yourself
- Draw in your ideal clients with regularly published content
- Cut your learning curve way, way down – you won’t need to struggle through learning web publishing on your own!
- No longer feel overwhelmed about your website – we’ll teach you exactly how to put together a professional, powerful website
Week Three: The Best Way to Communicate with Your Potential Clients Online – Tuesday, July 19th – 11:00 AM Mountain time
Week three is all about blogging – why it’s important, how it can help you, and how you can use a blog on your website and have it be an important part of your online strategy. After this session, you will:
- Be able to start a blog and start publishing blog posts
- Start drawing in prospective clients with your blog content
- Be able to write more quickly and MUCH more easily, so you can write content without it being a painful experience!
Week Four – Taking the Mystery out of Search Engine Optimization and Where to Go From Here – Tuesday, July 26th – 11:00 AM Mountain time
- Get found by the search engines for the terms you NEED to be found for – so your ideal clients can find you exactly when they need you
- Keep your practice filled with your ideal clients
- Have a clear 12-month plan for how to continue building your website and your blog
- Build stronger relationships with your readers and prospective clients
- Set yourself up for getting involved with social media in a sane way – taking baby steps.
Cost for the four-week course is only $79 if you sign up before midnight on Thursday, June 30th. After that, the price goes up! Click here to reserve your spot:
(your checkout process will say “Blogging with Beth”, which is Beth’s company)
We’ll looking forward to helping you create a fantastic website for your private practice! We also plan on having a lot of fun during this course, so be prepare to laugh as we learn!
Here’s to your success -
Beth Hayden
BloggingwithBeth.com
Tamara Suttle, M.Ed., LPC
AllThingsPrivatePractice.com
p.s. – If you’re holding back on taking this course because you feel like money is tight for you, we understand. Just keep in mind that your website can be the best marketing tool you have! If you take our advice and build a great website that brings you a regular stream of your ideal clients, this course will pay for in your first session with that first new client.